Useful Tools and Apps For Entrepreneurs

No matter if you are a startup founder or a solopreneur / freelancer, it would be crazy not to use what technology of today has to offer. Save hundreds of hours and dollars and take a look at our extensive list of the best tools for entrepreneurs that can help you run your business more efficiently.

  • Calendars / Task Management

Your most precious asset is your time. Save time by scheduling right and spend time on the things that matter – developing your business. Everyone is obsessed about productivity these days, but people are not productivity-optimized robots, so make sure the time management tool you pick fits your way of life and work.

Tip 1: organize tasks by Projects (website improvements, blog posts, ideas for later) / Areas of business (IT, marketing) / Place of doing (home, office, downtown) or by the time needed.

Tip 2: Split a big demanding task into smaller tasks. This way you can easily tune in and start on a task without procrastination.

  • Online Payments

Due offers some of the lowest credit card processing rates and provides seamless payment solutions for businesses of all sizes. Make online payments smoothly and quickly with your digital wallet.

Stripe is an online payment processing for internet businesses. Stripe offers payment APIs that powers e-commerce and allows individuals and businesses to make and receive payments over the Internet.

PayPal allows you to make an online payment, receive and send money to friends, as well as other service providers. No API, no IT skills needed, set up a merchant account with just your email and your bank account.

Alternative payment methods for digital goods and services websites are: FondyPayProGlobal.

Don’t forget about such plugins as WooCommerce and Shopify.

  • Create Your Website

WordPress is an open-source software you can use to create a website, a blog, or an app. Beautiful responsive designs, adaptive plugins for almost any solution, powerful features for SEO, free or paid themes that you can customize – WordPress is free to use and priceless at the same time.

Note, we are speaking about wordpress.org for self-hosted websites, meaning you will need to arrange the hosting, buy and connect your domain name, deal with back-ups yourself. Not to be mistaken by WordPress.com, which is a different solution also allowing to build sites, it’s easier to set up but options are limited.

Squarespace is a drag and drop, visual website building tool.
Claim your domain, build a website, sell online, and market your brand. Start with any website template and customize it to fit your needs, whether you’re making a portfolio, blog, or online store.

Other simple solutions for the non-techies to build websites or landing pages are Wix, Tilda, Google Sites, Lpages.co

  • Build a Community

Bring together your digital community, online courses, and memberships – in one place with MightyNetworks.

Don’t also forget about Facebook Groups,  LinkedIn Groups, MeetUp. These are powerful community building online places allowing you to create events, sign-ups, and gather people around your topic.

  • Project Management & Team Communications

Email is NOT the tool to run a project and keep team members informed about project updates. Full stop. We advise you to explore chat-like solutions that also allow assigning tasks, share files and /or track time.

With Trello you can assign tasks to people on your team and add images, checklists, and comments to keep things on track.

Similar functions you can find at other task management tools, such as Asana, Mavenlink, Monday, Plutio.

Basecamp offers a better way to work. Teams are more productive and better organized. Message boards, to-dos, schedules, docs, file storage, real-time group chat = fewer meetings = more gets done.

G-suite – all you need for your enterprise or solo business: Gmail, Docs, Drive & Task Calendar.

Slack is definitely our favorite tool for team communication.
You can organize your business around topics, share files, and keep a searchable history of all the conversations across your company.

If you are looking into collaborating on emails, Gmelius turns email into a collaborative and flexible channel to ensure all your teammates stay in sync while working from their favorite tools such as Gmail, Slack, Trello, HubSpot.

  • Password Management

Simplify your online life with an online password manager Lastpass.

Not willing to use another app for password management? It’s also possible to use Google Sheets or a Dropbox file where you will keep all your passwords and share the link with your team and collaborators.

  • Time Management Tools for Entrepreneurs

RescueTime is a powerful time tracking and distraction blocking software
to improve your productivity.

Freshbooks is a similar tool, it’s incredibly user friendly.

When you are cooking something great, it’s difficult to notice the time. Have you ever heard about “pomodoro technique”? Remind yourself to take a short or a long break with Tomato Timer.

  • Analytics Tools

Google Analytics is probably the best analytics tool for your website. A must-have: completely free and plenty of support resources to help you master it.

Tip: you may order setup and one-off audits from outsourced freelancers if you want to save your time and make sure everything is working well – one can’t be an expert in everything.

With Hotjar you can see how visitors are really using your website and turn more visitors into customers. A great tool to understand your user, create heat-maps, user polls, and analyze your users’ activity.

  • Video Conferencing

With Zoom, you can have tons of attendees, share your screen, and record the meetings. You can even take control of another attendee’s screen in case you need to guide them through a complex process.

Similar technology is offered by LiveWebinar and WebinarJam.

  • Image Editing and Graphics Creation

Canva is an amazing tool to create stunning designs with your own photos or those available on the platform. Create all your marketing materials – flyers, Instagram stories, videos from hundreds of templates conveniently organized by topics. Even the free version is enough to supercharge your social media. Paid one allows you to collaborate with team members, create folders, and save your brand kit.

Snappa is another graphic design tool with stock photos included. Create & publish images for social media, blogs, ads, and more! Easy to use graphics editor available for your smartphone or laptop.

  • Free and Paid Image Libraries

Download and use beautiful, FREE images, vectors, and photos for any project from Unsplash, Stocksnap, Pexels or Pixabay.

If you can’t find what you are looking for, try these paid high-quality stock photo depositories:

Most of them offer to pre-pay for a batch of photos and use your credits as you go.

  • Video Creation & Video Marketing

Creating and sharing videos with drag and drop video maker seems like a dream to any marketing manager.

With marketing video maker by Promo you can create stand-out video ads, social media videos, product videos, explainer videos, and more.

Invideo can be also used for video creation. Make professional-looking and engaging videos in minutes from hundreds of templates.

Animoto’s video editor makes it easy to turn your videos and images into professional marketing videos. Free version will have a limited number of templates and music, as well as Animoto’s logo in the end.

Lumen5 – video creation platform, converts your blog posts into social videos using artificial intelligence.

Powtoon – use the extensive library of styles, characters, backgrounds, and video, or upload your own!

Imovie – free software for Mac and iOS users. Combine your own footage: photos, videos, overlay your videos with music or text.

With QuickTime‘s free software you can record your screen and make a voice-over for a photo collage.

Inshot – a great tool for your iPhone or iPad to create short videos for social media. With the free version, you can use and combine your own photos and videos, trim and overlay with music (one downside we found – the duration of each photo slide can be no longer than 10 sec).

OBS (Open Broadcaster Software) – an open-source tool for streaming and screen recording.

VideoBlocks is a subscription software that provides studio-quality
stock footage, motion backgrounds, and after effects templates to create your own HD & 4K video.

Telestream can be used for Video editing and screen recording.

With Soapbox you can create quick how-to videos: record, edit, and share videos in minutes. All you need to create a great video is Soapbox Chrome extension, a webcam, and something to say!

Other video editing software to explore:

  • Social Media Management

Hootsuite – the market leader in SMM. Schedule and publish content to the right channels at the right time and track effectiveness in real time. Free version allows connecting up to 3 social media accounts.

Post Planner helps you find & schedule top-performing content to reach more followers and increase engagement. Organize your social feeds based on the engagement rating and store high-performing content to later re-post it via automated tools. Sharing the content at the best time possible for each of your social networks.

SocialBee has a very user-friendly design and amazing features, such as reposting your top evergreen content to save even more time and providing curated content ideas – not free but worth the money.

  • Stay Safe and Private Online

Hotspotshield allows you to surf privately, wherever you are, access sites, and stream content at ultrafast speed. Hide your real IP address and encrypt all your web traffic, no logs of what you view online.

  • Cloud Storage, File Sharing for Collaboration

Dropbox is a file hosting service. Create your business space and let anyone on your teams upload and consult shared files.

Evernote is a single place for your notes, ideas, lists, and reminders. Take notes on-the-go, keep records, and manage meetings and clients from any device–even offline.

Evernote’s Skitch feature helps you communicate visually annotate images with arrows, shapes, text, and more. Use Skitch to sketch to mark up maps, screen captures, or even a photo.

  • Affiliate Marketing

Let anyone promote your products and leverage their connections and traffic.

Tapfiliate is all-in-one affiliate tracking software for E-Commerce. Track performance, gain insights, and automate payouts.

  • CRM (customer relationship management)

Salesforce is the most known customer relationship management solution. It’s one integrated CRM database that gives all your departments a single, shared view of every customer.

HubSpot offers a full-stack CRM software for marketing, sales, and customer service. Free version allows you to create, organize, and track your leads. Paid version allows you to build better relationships with leads and customers through marketing emails.

  • Customer Interactions & Customer Support

Freshdesk is an online cloud-based customer service software that simplifies customer service for your team and helps them provide a great customer experience. Freshdesk unifies conversations from email, phone, web, chat.

Froged provides a similar experience with the possibility to track users’ behavior, create behavioral-based message pop-ups or emails.

  • Create Sales Funnels

ClickFunnels is a website and sales funnel builder. Using marketing automation, it moves prospective browsers into buyers – from the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.

  • Data Visualization Apps

LucidChart allows you to diagram anything—ideas, information, and processes—to drive better decisions in every area of your business.
Lucidchart helps users sketch and share professional flowchart diagrams, providing designs for anything from brainstorming to project management.

  • Competition Surveillance Tools For Entrepreneurs

BuiltWith helps web developers and designers track what technologies are being used by other websites. It can be used as a competitor intelligence tool and a website optimizer.

Facebook Insights for Facebook Business Pages allows you to add up to 5 pages to monitor and see their best performing content.

Hootsuite Suggestions App gives you the content ideas based on what worked best in your niche.

SemRush and Moz allow you to gather insights on competitors’ keywords and backlinks (in paid versions).

To compare the volume of searches and, hence the interest for your and competitor brands for free, use Google Trends.

  • Social Listening

Find out who is talking about your company with these free and paid tools.

Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media (paid).

Google Alerts (free)

Radian6 / Salesforce (paid)

Linkfluence software gives social insights, allows you to identify and understand your target audience, manage your e-reputation (paid).

  • Proposals and Contracts

Pandadoc makes it easy to create and send professional-looking docs while delivering an amazing buying experience.

Macbook users can use an in-built Keynote tool to create stunning presentations and documents. Microsoft Word also offers templates to create CVs, contracts or presentations.

  • Simplify Your HR Management

Zenefits is online software that automates health insurance, payroll, and other essential office needs, it helps companies in managing their human resources.

Gusto platform helps businesses onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

Enloya is an online marketplace uniting lawyers and entrepreneurs. Get affordable legal services with predictable costs and a timeline.

Find a business lawyer online in just a few clicks!


If you found this article useful, do share it with your friends and teammates.

Have something to add or recommend? Write in the comments below! Or just let us know how you are creating a bigger, more impactful business with these amazing tools and apps for entrepreneurs.

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